Insights

We do more than produce live events — we write, film, and podcast about them. Read the latest from the Proscenium studio and the ProCast.

Articles

• The 2024 Watchlist: 5 Days with Experiential's Most Influential — Watchlist Week conversations with brand-side leaders from Google, Uber, Walmart, Bumble, Disney, T-Mobile, and more.
• 11 Years in a Row! — 11 straight years on the list, through a year like no other.
• 16 Years in a Row! — 16 straight years on the IT List. Still earning it.
• 14 Years in a Row! — 14 years running on the industry's most-watched agency list.
• 15 Years: Multiple Events with TD Ameritrade — Read "15 Years: Multiple Events with TD Ameritrade" on the Proscenium blog — ideas, tactics, and stories from our experiential marketing studio.
• Incentive Events Guide — To celebrate our award-winning work with T-Mobile, we’ve created a guide with insights on how to level up your incentive events.
• T-Mobile Winners Circle Wins Big at BizBash — Winners Circle, produced by the T-Mobile Events team with Proscenium, named Best Incentive Program at BizBash's Event Experience Awards
• Three Clients, Three Events, Three Gold — We won GOLD Hidden Gems Award for three clients for three events in three categories!
• The Award-Winning TelevisaUnivision Upfront — Two honors from Event Marketer: Gold for Best B-to-B Event and Silver for Best Overall B2B Environment.
• Engagement Is Table Stakes. Commitment Is the Win — Proscenium founder Mark Shearon on why the goal of a great event isn't a captivated audience, it's changed behavior.
• Forbes Interviews Proscenium Founder Mark Shearon — Mark's take on the future of the live events industry, and why commitment matters more than engagement.
• 15 Years: Samsung's Immersive Newfroint — This month, we’re taking a look at an immersive event we produced for Samsung.
• The Dos and Don'ts of Impactful Employee Incentive Events — T-Mobile's Danielle Thompson and I took the EMS stage to unpack what makes an incentive event worth earning. Our takeaways, plus a free white paper.
• 15 Years: Storytelling for Ortho — This month, we’re taking a look at a brand that allowed us to do some of our wackiest work: Ortho Clinical Diagnostics; who make blood analyzers.
• 15 Years: T-Mobile at the Las Vegas Grand Prix — Fast cars, fast 5G, and a five-week turnaround: the magenta pit stop we built for T-Mobile at the Las Vegas Grand Prix.
• Lessons from Broadway on Event Accessibility — How co-producing a Broadway show with a cast of autistic performers reshaped the way we make events inclusive. Watch our Experiential Marketing Summit keynote.
• Qualcomm Tech Summit Wins Gold Ex Award — Named Best Production of an Event for the virtual platform that drew millions of views and reset the bar for digital experiences.
• 15 Years: TelevisaUnivision Upfront Reveal — How we walked an Upfront audience straight through the stage and into a surprise Hudson-side party they never saw coming.
• Strat Chat: The Top Trends Shaping B2B Events — Event Marketer's Jessica Heasley, Webflow's Trevor Drewry, T-Mobile's Danielle Thompson, and Proscenium's Chuck Santoro on what's next for conferences, meetings, and internal events.
• How to AI with Henry: Real-Time Event Music and Instant Audience Insights — Two tools Henry tested live: generating a custom theme song in 15 minutes with Suno, and turning 500 audience responses into presenter-ready insights with ChatGPT.
• 15 Years: T-Mobile Winners Circle — This month: the T-Mobile Winners Circle, where we turned a recognition trip for top performers into a celebration they didn't see coming.
• 15 Years in Less Than 90 Seconds — From a corner office over Times Square to hundreds of events for the world's biggest brands, our first 15 years in a minute and a half.
• Proscenium's Broadway Debut: How to Dance in Ohio — We co-produced the groundbreaking Broadway musical featuring the first all-autistic principal cast, redefining what accessibility means on stage.
• 15 Years: Lowe's Manager of the Year Awards — Bringing Grammys-level prestige to a keynote space: the awards night we built for Lowe's top store managers.
• Watchlist Week: The Small Budget Warriors — Quest Software's Alyson Strickler-Vazquez, Cricket Wireless's PJ Parr, and Proscenium's Julie Haggerty on doing more with less.
• 15 Years: Qualcomm's Virtual Tech Summit — They couldn't go to Hawaii, so we brought it to them: the digital Maui we built to keep Qualcomm connected through the pandemic.
• 15 Years: Walmart's Shareholders Meeting — Proscenium's big break: how a small, two-year-old company won one of the biggest corporate productions on Earth.
• What's In? — Five trends redefining events in 2024, straight from our Creative Directors.
• The Career Path Most Design Students Never Hear About — A group of Syracuse design students visited our studio and left knowing about a career most schools never mention: designing complete visual worlds for live events.
• Accessibility in Events Guide — Fresh on the heels of co-producing the Broadway musical How To Dance In Ohio which redefined accessibility on Broadway, we’ve created a guide with insights on how to make your events more accessible.
• 15 Years in a Row! — A decade and a half among the Top 100 event agencies.
• Proscenium Announces Bold Leadership Initiative to Drive Growth, Innovation, and Excellence — Mona Gimenez, Olga Losada, Henry Evans, and Julie Haggerty step into new VP and Director roles as the agency realigns for growth.
• Strat Chat: AI in Events with Danaher's Keri Ibbitson — Danaher's Keri Ibbitson and Proscenium's Henry Evans on the trends, challenges, and real-world learnings shaping AI in B-to-B event strategy.
• 13 Years in a Row! — Named to the Top 100 for the 13th year in a row.
• The 2025 Watchlist: 6 Trends Shaping Experiential — Event Marketer's most influential experiential marketers reveal the six ideas becoming the industry's new baseline, with leaders from Meta, Bosch, and Salesforce.
• How to AI with Henry: AI Photobooths and Facial-Recognition Check-Ins — AI photobooths that finally look like your guests, plus facial-recognition welcomes that make check-in personal, secure, and fun.
• Six B2B Trends to Watch in 2025 — Our year-end trend chat with Event Marketer on the data, tech, and cultural shifts reshaping corporate events, from practical AI to sustainability.
• How to AI with Henry: What Meta's Ray-Ban Glasses Mean for Events — Cutting through the AR hype to the feature that actually matters, the coming wave of POV content from everyday attendees.
• No Mark-Up: Why We Bill With Total Transparency — Proscenium founder Mark Shearon on rejecting the industry's hidden fees and sneaky markups, and why transparency is how you build lasting client trust.
• Watchlist Week: Making Ideas Happen with Canva and Avis — Canva's Jimmy Knowles, Avis Budget Group's Tita Moreno, and Proscenium's Olga Losada on turning bold ideas into results.
• Strat Chat: Event Strategy with HubSpot's Kat Tooley — HubSpot's Kat Tooley and Proscenium's Jeremy Dobrish on why sound strategy, and the right questions, make or break an event.
• Watchlist Week: The Biggest Opportunities in Experiential — Bumble's Annie Thompson, Disney's Emma Quan, T-Mobile's Danielle Thompson, and Proscenium's Henry Evans on where experiential is headed.
• Watchlist Week: Neuro-Inclusive Design with Google's Megan Henshall — Google Xi's Megan Henshall, Liv Coe, and Proscenium's Mark Shearon on designing for neurodivergent attendees and engaging Gen Z.
• Accessibility in Events Webinar — Conversation about neuro-inclusion
• Proscenium Wins Gold at the Experience Design Awards — Gold for Best Awards Show Set (T-Mobile Winners Circle) and an Honorable Mention for Best General Session Stage (Metro by T-Mobile Next Level).
• How to AI with Henry: The AI Photobooth We Built for T-Mobile at F1 — Behind the scenes of the photobooth that turned guests into F1 drivers at T-Mobile's Un-carrier launch in Las Vegas.
• Watchlist Week: Trends and Culture with Walmart's Allison Barrie Rand — Walmart's Allison Barrie Rand and Proscenium's Jeremy Dobrish on the creator economy and theatrical thinking in experiential.
• 12 Years in a Row! — 12 years in, and still doing work that gets us noticed.
• Proscenium Turns 15 — We're kicking off with a brand that's been part of some of our boldest adventures: Heineken, and the HEINEKEN National Distributors Conference we produced in Dallas.

ProCast

• Episode 23 — What You Don't Understand About Your Event Budget — Listen to "What You Don't Understand About Your Event Budget" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 15 — How to Light Up Your Next Corporate Event — Listen to "How to Light Up Your Next Corporate Event" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 16 — How to Collaborate With and Be Inspired by Corporate Event Graphic Designers — Listen to "How to Collaborate With and Be Inspired by Corporate Event Graphic Designers" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 24 — How Live Events Influence Theatre, Film, and TV (and Vice Versa) — Listen to "How Live Events Influence Theatre, Film, and TV (and Vice Versa)" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 4 — How Innovation Leads to Better Events — Listen to "How Innovation Leads to Better Events" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 1 — How To Make Speeches More Impactful — Listen to "How To Make Speeches More Impactful" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 25 — Proscenium at 15: A Look at How We Got Here — Listen to "Proscenium at 15: A Look at How We Got Here" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 20 — How to Make Events More Neuro-Accessible: From Broadway to Corporate — Listen to "How to Make Events More Neuro-Accessible: From Broadway to Corporate" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 5 — How Safety is Evolving at Events — Listen to "How Safety is Evolving at Events" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 18 — How Can You Benefit From Looking at the Golden Age of Industrial Events — Listen to "How Can You Benefit From Looking at the Golden Age of Industrial Events" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 6 — What Corporate Events Can Learn From Concerts and More — Listen to "What Corporate Events Can Learn From Concerts and More" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 21 — How the Circus Can Re-Vitalize Your Next Event — Listen to "How the Circus Can Re-Vitalize Your Next Event" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 14 — How to Amplify Your Goals by Having a Host — Listen to "How to Amplify Your Goals by Having a Host" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 10 — What Makes a Great Event RFP From Both Sides of the Table — Listen to "What Makes a Great Event RFP From Both Sides of the Table" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 9 — How to Make the Most of Your Incentive Events — Listen to "How to Make the Most of Your Incentive Events" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 8 — How to Maximize Music at Corporate Events — Listen to "How to Maximize Music at Corporate Events" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 7 — How Corporate Events Are Like Broadway Shows — Listen to "How Corporate Events Are Like Broadway Shows" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 3 — Why To Be Optimistic About the Live Events Industry — Listen to "Why To Be Optimistic About the Live Events Industry" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 2 — What Events Will Be Like In Five Years — Listen to "What Events Will Be Like In Five Years" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 22 — How to Make AI + Human Creativity the Winning Formula — Listen to "How to Make AI + Human Creativity the Winning Formula" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 19 — What's So Funny About Corporate Live Events — Listen to "What's So Funny About Corporate Live Events" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 13 — How To Turn a Meeting Into a Learning Journey — Listen to "How To Turn a Meeting Into a Learning Journey" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 12 — How to Elevate Motivational Speaking Into an Art Form — Listen to "How to Elevate Motivational Speaking Into an Art Form" on ProCast — the Proscenium podcast on experiential marketing and event production.
• Episode 11 — How DJs Energize Corporate Events — Listen to "How DJs Energize Corporate Events" on ProCast — the Proscenium podcast on experiential marketing and event production.