Watchlist Week: Trends and Culture with Walmart's Allison Barrie Rand

Walmart's Allison Barrie Rand and Proscenium's Jeremy Dobrish on the creator economy and theatrical thinking in experiential.

Jeremy Dobrish, Senior Creative Director, Proscenium · 2024-10-24

Silver Event Marketer Watchlist badge with confetti on a plum curtain, coproduced with Proscenium

Let’s dive into the latest experiential trends! Allison Barrie Rand shares how Walmart is tapping into the creator community through initiatives like the Walmart Makers Studio. Jeremy Dobrish from Proscenium discusses his creative process and how his theatrical background influences his corporate work. Join us as we explore big trends and cultural influences driving today’s experiential landscape!

Part of our 2024 Watchlist Week. See the full week.

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