The Dos and Don'ts of Impactful Employee Incentive Events
T-Mobile's Danielle Thompson and I took the EMS stage to unpack what makes an incentive event worth earning. Our takeaways, plus a free white paper.
Chuck Santoro, Founder, Chief Creative, Proscenium ยท 2024-05-10
At the Experiential Marketing Summit, I had the pleasure of sharing the stage with T-Mobile's Senior Manager of Events, Danielle Thompson, for a talk on a deceptively simple question: what makes an employee incentive event actually impactful?
Incentive events reward a company's top performers, but the best ones do more than say thank you. They build connection, spark culture, and motivate the people back home to earn their spot next year. Drawing on our award-winning work with T-Mobile, here are the ideas at the heart of our conversation.
Shared moments. The best incentive events put employees shoulder to shoulder with leadership and with each other, forming connections that carry back into the business long after the event ends.
Shareable moments. When employees document and share their experiences, the enthusiasm spreads, inspiring colleagues back home to work toward attending a future event.
Embrace the location. Weave local culture into the event in an authentic, respectful way, giving employees perspectives they couldn't find on their own.
Commit to sustainability and community. Build sustainability into every layer of the event by partnering with local businesses and artisans for supplies and services.
Showcase employee talent. Spotlight the diverse talents of your people through performances and creative showcases.
Want the full playbook? We pulled these lessons and more into a free white paper, Dos and Don'ts of Impactful Employee Incentive Events. It's about a ten-minute read.
Incentive events are some of my favorite work to create, and I love helping brands turn a reward trip into a moment people never forget. Sign up for our mailing list for more ideas, or get in touch to talk about your next one.
About the author
Chuck bio here