The cast
- Olga Losada — VP, Operations & Executive Producer
- Chuck Santoro — Partner, Chief Creative
- Lauren Repici — Executive Producer
- Mark Shearon — Partner, Managing Director
- Julie Haggerty — Director of Production & Executive Producer
- Meghan Finley — Account Director
- Christian Bayonet — Director of Design & Associate Creative Director
- Mona Gimenez — VP, Finance
- Sam Port — Senior Creative Director
- Henry Evans — VP, Strategy & Senior Creative Director
- Emily Daniels — Executive Producer
- Jeremy Dobrish — Senior Creative Director
- Ke'ala Warwick — Senior Producer
- John Bowen — Senior Art Director
- B. Potter — Director, Marketing & Administration
- Jennifer Yan — Senior Graphic Designer
- Kylie Agin — Producer
- Grace McCarney — Creative Director
- Sierra Kenney — Senior Production Coordinator
- Josh Spivak — Associate Producer
- Shraddha Maharjan — Graphic Designer
- Taylor Schober — Graphic Designer
- Max Shutt — Studio Manager
- Daniela Paparo — Production Coordinator
- Ping Shih — Controller
Frequently asked questions
What does proscenium mean?
pro·sce·ni·um (n): The supporting arch at the front of a stage through which the audience experiences a performance.
pro·sce·ni·um (n): A different kind of experiential event marketing agency in NYC — one that helps brands perform and comes in on-brand, on-budget, and on-time.
What brands does Proscenium work with?
Since our founding in 2011, Proscenium has worked with some of the world's biggest and most impactful brands including: Charles Schwab, Harley-Davidson, Heineken, JetBlue, Johnson & Johnson, Lowe's, Penske, Qualcomm, Samsung, SAP, TD Ameritrade, T-Mobile, Yahoo!, Walmart, and many others.
What makes Proscenium different from other experiential marketing agencies?
There are many things that make Proscenium different from other experiential marketing agencies, but here are 5 big ones:
Our 4 key offerings of strategy, production, content, and creative allow us to do much more than simply produce the event — we partner with our clients to make their messaging as impactful as possible, ensuring they get the most value for their spend.
We charge no markup for any gear or hard goods. We only charge our clients for the time, expertise, and talent of our team.
We start by asking what we want the audience to do differently when they go home, and ladder everything up to that.
Our budgeting process is fully transparent, so our clients always know where every dollar they spend is going.
Our creative directors all come from theater, and understand how to get the most out of a live presentation.
What types of events does Proscenium produce?
Proscenium produces all sorts of events, including: B2B Meetings, B2E Meetings, Client Events, Customer Experiences, Dealer Meetings, Employee Meetings, Headliner Concerts, Hybrid Events, Incentive Events, Investor Meetings, Product Launches, Sales Meetings, Shareholder Meetings, User Conferences, and Virtual Events.
Does Proscenium handle strategy and creative, or just execution?
Proscenium's 4 pillars are: Strategy, Production, Content, and Creative. Sometimes, we only handle production for a client, sometimes we do all four, or any combination in between.
Can Proscenium support live, hybrid, and virtual events?
We sure can. We can produce live, hybrid, and virtual events.
What services are included in Proscenium's event production capabilities?
Our core competencies are Strategy, Production, Creative, and Content.
Strategy
Strategic Planning, Business Goal Setting, Message Mapping, Attendee Journey Design, Corporate Alignment, Target Audience Acquisition, Change Management, Learning & Performance, Sales Excellence, Measurement & Surveys, Results Reporting.
Creative & Content
Experience Design, Show Direction, Content Creation, Branding & Visual Identity, Video Creation, Lighting Design, Media Design & Development, Presentation Support, Script Writing, Digital Extensions, Print Design.
Production
Program Management, Budget & Cost Management, Content Production, Venue Management, Venue Sourcing, Labor & Delivery, Audio/Video, Lighting, Video Production, Talent Management.
How does Proscenium approach event budgeting and pricing?
Proscenium's approach to budgeting and pricing includes 3 fundamental principles:
Full Transparency — you will always know where every dollar is being spent and exactly where we are in the budgeting spend relative to forecast. The only way the budget changes is if you authorize a change in scope, in which case we issue a Project Change Notice (PCN).
No Markup — we charge no markup for any gear or hard goods. We only charge our clients for the time, expertise, and talent of our team.
No Surprises — there are never any surprises in terms of budgeting on a Proscenium-produced event.
How early should Proscenium be involved in the event planning process?
Every event is different. We have produced high-budget, extremely complicated events for some of the world's biggest brands in just a few weeks. While this is not ideal, it's sometimes what's necessary and, of course, the audience never knows how quickly it all came together. The bottom line: we can make anything work.
Can Proscenium work with our existing agency or internal team?
Yes — Proscenium plays very well with others, and is happy to share the sandbox. Sometimes we do everything. Sometimes we are the lead agency among a group of agencies. And sometimes another agency is the lead. We adapt to the needs of each event.
Does Proscenium only work on large-scale events?
No. We like to show off as much as the next agency, but we're more than happy to do smaller shows as well.
Can Proscenium manage complex, multi-part event programs?
Yes. Sometimes brands hire us to produce their general session room and have different agencies take care of other aspects of the event. We love producing keynotes. The more control and influence we have over other aspects of the event, however, the more we can ensure that the entire event is cohesive and consistent.
Where has Proscenium produced events?
Proscenium's office is in New York City, with full-time staff members strategically located across the country. We are a global agency and conduct most of our business in the U.S.A. in cities with hub airports, convention centers, and large hotels (Chicago, Dallas, Las Vegas, Orlando, Miami, San Diego, San Francisco, New Orleans, Los Angeles). While we primarily operate domestically, we can and do operate globally. We have produced events in cities such as Manila, Hong Kong, Beijing, Barcelona, Rome, São Paulo, and Berlin.
How does Proscenium incorporate accessibility into events?
Accessibility is extremely important at Proscenium. From signage and stage design to captioning, audio descriptions, and sensory-friendly programming, we design for inclusion from the brief forward, and partner with accessibility consultants whenever a program's audience demands it. Learn more here.
Does Proscenium mark up vendor costs?
Nope. Never. Never ever. We only charge our clients for the time, expertise, and talent of our team — vendor and hard-goods costs pass through at cost, fully transparent, so you always know exactly where every dollar is going.
How do you help clients understand cost versus value?
We are not always the cheapest option available to our clients. But sometimes you get what you pay for. Our clients often find that we bring them so much more than they were expecting or were used to from their previous agency. From our design studio, to our team of creative directors, to our strategy specialists, we help brands perform in ways they never thought possible.
What's it like to work with Proscenium?
We pride ourselves on becoming an extension of your team. We don't replicate your job — we add to it. We'll take things off your plate, always make sure you know where we are in terms of process and budget, and we'll enable you to sleep well at night knowing we have your back every step of the way.
Is Proscenium dedicated to Diversity, Equity, Inclusion, and Belonging?
Yes, absolutely. All are respected and valued under the Proscenium arch. Our hiring, vendor selection, casting, and audience-experience design are guided by an active commitment to Diversity, Equity, Inclusion, and Belonging — and we hold ourselves accountable through annual review of how those commitments show up in our work. Read more here.
Does Proscenium have a strategy around Sustainability practices?
Yes. Proscenium is committed to sustainability through reduce, recycle, and reuse principles. We use local and sustainable suppliers, minimize single-use plastics, utilize energy-efficient equipment like LED lighting and screens, and encourage carbon offset programs and charitable donations of event materials.
