Making Blood Analyzers…Fun!
Each month, we’re celebrating 15 moments from the past 15 years that capture the magic, the challenges, and the unforgettable wins of the Proscenium journey.
This month, we’re taking a look at a brand that allowed us to do some of our wackiest work: Ortho Clinical Diagnostics; who make blood analyzers.
Telling Ortho's Story
Ortho recognized that some of their content could be a bit… well… dry. So they looked to us to help them make their videos, graphics, and presentations more entertaining and engaging, while always tying back to messaging. Over the years, we had events that were sports themed, we brought in superheroes and Vegas impersonators, not to mention fake James Browns and Barack Obamas.
Ortho liked what we did at their sales meetings so much, they brought us in to help them tell their story in all sorts of different environments. From conference presentations, to sales talks, to collateral they would leave with doctors, and beyond. Even if their audience was just a single doctor, Proscenium was right there with them to make their brand come alive, and help their messaging stand out.
Ortho liked what we did at their sales meetings so much, they brought us in to help them tell their story in all sorts of different environments. From conference presentations, to sales talks, to collateral they would leave with doctors, and beyond. Even if their audience was just a single doctor, Proscenium was right there with them to make their brand come alive, and help their messaging stand out.
Using Creativity To Increase Sales
We spoofed carpool karaoke, shot videos on racetracks, and even had 2 actors disco-dancing to a mirror ball. And somehow, it all made sense and served to increase sales.
Our work with Ortho was a great example of creative collaboration. And it showed how the power of theatrical storytelling can transcend mediums, and help achieve business objectives.
Yet another example of how we help brands perform.
Check out our full Ortho racecar video.
Check out our full Ortho racecar video.
