16 Years in a Row!
16 straight years on the IT List. Still earning it.
2026-06-18
Sixteen years ago, Proscenium landed on Event Marketer's IT List for the first time. We've been on it every year since.
What struck us about the 2026 list was its theme. Event Marketer's editors named the tension every serious agency is living right now: how to harness AI without losing the human craft that makes a live experience land. They pointed out that the best agencies measure their client relationships not in months, but in decades.
That's a standard we recognize, because it's how we've always worked. We're proud of our long-standing relationship. Some of our client partnerships stretch back the better part of those 16 years, and we treat every one as a relationship worth keeping, not a project to close out.
Our work with T-Mobile is a case in point; take this past year's Un-carrier launch. In just under five weeks, our team transformed a ballroom at the ARIA into a three-part F1 world for the Las Vegas Grand Prix weekend. Guests entered through a garage built around a custom McLaren race car wrapped in motion graphics, moved into an 1,800-square-foot LED keynote arena where T-Mobile unveiled its plan to cut carrier switching to under 15 minutes, and landed in Club Magenta, an after-party packed with live activations, an AI photo booth, and a surprise T-Pain set. Work like that doesn't happen without a team that trusts each other and a client who trusts us.
Sixteen years on this list isn't the product of any single campaign. It's the product of showing up, doing the work, and keeping the people around us, clients and team alike, for the long haul.
So thank you. To Event Marketer for the recognition, to our clients for trusting us with their biggest moments, and to our team for making the impossible look easy year after year.
Here's to the next fifteen.