The Award-Winning TelevisaUnivision Upfront
Two honors from Event Marketer: Gold for Best B-to-B Event and Silver for Best Overall B2B Environment.
Mark Shearon, Founding Partner, Chief Creative, Proscenium ยท 2023-05-10
Thank you, Event Marketer! Our production of the 2022 TelevisaUnivision Upfront earned two honors: Gold for Best B-to-B Event at the EX Awards, and Silver for Best Overall B2B Environment at the Experience Design & Technology Awards. Vamos!
What made the 2022 Upfront stand out? Handed the uniquely shaped River Pavilion at the Jacob Javits Center and more than 1,300 guests, we turned the constraint into the spectacle. After the main presentation, the 40-foot center LED screen lifted to reveal a second space behind it, and attendees walked across the stage into the post-show reception.
The creative heart was a single story. We opened the show with a young Hispanic woman standing in the middle of the audience, sharing a personal story that set an emotional hook before we got to the data on reaching the Hispanic consumer. It turned out to be the true star of the show.
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