Insights

Six B2B Trends to Watch in 2025

Our year-end trend chat with Event Marketer on the data, tech, and cultural shifts reshaping corporate events, from practical AI to sustainability.

Henry Evans, VP, Strategy & Senior Creative Director, Proscenium · 2024-12-05

We recently recorded a special year-end trend chat with Event Marketer which looks ahead to 2025 to unpack what will change for corporate events. We dive into the data, sentiment, technology, and cultural shifts driving the biggest trends in events, and we share tons of takeaways including:

  • Practical uses for AI that will amplify attendee engagement

  • Fresh ways—and reasons—to leverage incentive events

  • Smart budget strategies for rising (and plateauing) budgets

  • Easy tips for making your event accessible to neurodivergent audiences

  • Thoughtful ways to make events more sustainable

  • New ideas to shake up how content is delivered at events

  • Plus some fresh year-end stats

We’ll be exploring tons of new trends so keep your eyes peeled as keep you one step ahead of the curve.

Watch the film

About the author

Henry is a super creative guy