Strat Chat: Event Strategy with HubSpot's Kat Tooley

HubSpot's Kat Tooley and Proscenium's Jeremy Dobrish on why sound strategy, and the right questions, make or break an event.

Jeremy Dobrish, Senior Creative Director, Proscenium · 2025-02-18

B-to-B Strat Chat promo with headshots of Katherine Tooley, Jeremy Dobrish, and Rachel Boucher

B-to-B Strat Chat is our conversation series with the people shaping today's biggest events.

Great events start with great strategy. In this Strat Chat, HubSpot's VP of Global Events and Experiential Marketing, Kat Tooley, sits down with Proscenium Senior Creative Director Jeremy Dobrish to talk about why a sound event strategy matters, and how asking the right questions can completely change your approach. Press play for takeaways you can use on your next event.

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About the author

Jeremy bio here