The 2024 Watchlist: 5 Days with Experiential's Most Influential
Watchlist Week conversations with brand-side leaders from Google, Uber, Walmart, Bumble, Disney, T-Mobile, and more.
Mark Shearon, Founding Partner, Chief Creative, Proscenium · 2024-10-28
For Event Marketer's 2024 Watchlist, we spotlighted the brand-side leaders shaping the future of experiential. Across five days of Watchlist Week, our team sat down with winners from some of the world's biggest brands for candid conversations on where events are headed. Here's the full week, one conversation at a time.
Day 1 — Neuro-inclusive design and Gen Z. Google Xi's Megan Henshall on neuro-inclusive event design, Liv Coe on Gen Z engagement (including Uber's The One Shop), and Proscenium's Mark Shearon on creating more inclusive experiences for neurodivergent attendees. Watch the conversation.
Day 2 — The Small Budget Warriors. Quest Software's Alyson Strickler-Vazquez and Cricket Wireless's PJ Parr on doing more with less, with Proscenium's Julie Haggerty on how creativity stretches even the smallest budgets. Watch the conversation.
Day 3 — Making ideas happen. Canva's Jimmy Knowles on bringing Canva Create to life and Avis Budget Group's Tita Moreno on the decisions driving success, with Proscenium's Olga Losada on leveraging relationships for smart, cost-effective solutions. Watch the conversation.
Day 4 — Trends and cultural influence. Walmart's Allison Barrie Rand on tapping the creator community through the Walmart Makers Studio, and Proscenium's Jeremy Dobrish on how his theatrical background shapes his corporate work. Watch the conversation.
Day 5 — The biggest opportunities. Bumble's Annie Thompson on the WNBA and Paris Games partnerships, Disney Branded Television's Emma Quan on "experiential PR," and T-Mobile's Danielle Thompson on storytelling in experience design, with Proscenium's Henry Evans on career growth and where the industry is headed. Watch the conversation.
See the full list of 2024 Watchlist winners on Event Marketer.
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