Proscenium - HEINEKEN Virtual

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HEINEKEN

AN IMPACTFUL WAY TO TALK ABOUT BEER
EVEN WHEN BARS ARE OFF LIMITS

SELLING BEER WHEN ALL THE BARS ARE SHUT

We produce Heineken’s National Distributors Conference for 2,500 distributor partners every year since 2015.

In 2020, of course, it was virtual. We produced their NDC as a live broadcast from their closed offices (and beautiful bar!) just outside New York. The executives delivered their presentations from there, including conversations with customers through remote feeds, We ran the event three times (in three different time zones) for each of their distributor regions.

We turned their conference room into a control room and set up a full studio with remote cameras...

Photo behind the scenes of Lighting equipment setting the scene at a staged bar with Heineken branding

Photo shows Behind the scenes of a show of computer monitors with TVs displayed in the front. Screens show Heineken branding

Photo behind the scenes of Lighting equipment setting the scene at a staged bar with Heineken branding

THE RESULTS WERE WORTH A CHEERS!

Heineken, in a time when they could not travel and their industry, was being massively impacted by a pandemic were still able to communicate their plans to their most important audience. It was an impactful way to talk about beer even when all the bars are off limits.

Photo of Two Men cheersing Heineken bottles at staged bar in front of a New York Heineken Neon Sign

Photo behind the scenes of Lighting equipment setting the scene at a staged bar with Heineken branding and three people.

Photo from behind a staff member overlooking the lighting equipment and staged bar set at a Heineken show.

Screen shot of a Virtual meeting with one man on the right frame and three people on the left frame at a bar with Heineken branding on a Dark Green backdrop.

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**prosceni*um (n):** The supporting arch at the front of a stage through which the audience experiences a performance.

**prosceni*um (n):** A different kind of event marketing agency - focused on live and virtual events for employee, business and consumer audiences.