When HEINEKEN USA decided to move out of traditional theaters, we took them to the next level. By creating a “room within a room” at the Dallas Convention Center we controlled every single element of the space. We immersed the audience in super high-def LED. The set featured 3 giant LED screens and, the pièce de résistance - the entire 80’ x 40’ floor was also LED! This allowed us to instantly travel from a swimming pool, to an apple orchard, to a football field, and beyond. Despite the size of the stage, the presenters and audience told us the show was incredibly intimate and connected.
CONTENT THAT MAKE YOU THIRSTY
Bringing all these brands to life means relying heavily on our in-house content studio. These Emmy-winning animators, graphic designers, and art directors make sure every single image over the ten hours of total show time is beautiful, perfect, and HEINEKEN premium.