Recognizing the paramount significance of the Upfront event to TelevisaUnivision's operations, we've been proud partners in turning their vision into reality. This cornerstone event is responsible for channeling billions of dollars into their operations, connecting with thousands of in-person and virtual attendees. Our involvement was not merely transactional; it was deeply rooted in understanding. We've delved into the depths of the Hispanic consumer landscape, while also understanding the unique dynamics and demands of their primary audience: the advertisers.

This deep-rooted education allowed our team to function in sync with TelevisaUnivision, creating award-winning set designs, immersive environments, and content that resonated with their message both on and off the screen. The synergy between our teams was evident, setting a gold standard for what partnerships should aspire to be.

Hispanic icons are at the heart of TelevisaUnivision's culture, and their presence at our events is always a highlight for both attendees and our team. We have had the privilege of collaborating with celebrated performers such as Sebastián Yatra, Sofía Reyes, and Luis Fonsi, showcasing the rich tapestry and mainstream appeal of Hispanic culture. Moreover, we've orchestrated and staged engagements with icons like Emilio Estefan, Jorge Ramos, Victor Cruz, among others, further elevating the cultural discourse and engagement at our gatherings.

These artists and stars make a huge impact on the Upfront Presentations, but we also got the pleasure of working on a moment of the show in 2022 that ended up being the true star. To accomplish the audience truly connecting with the Hispanic consumer, we started the show with a personal story from a young Hispanic woman who stood powerfully in the middle of the audience. Her story set up the rest of the presentation, providing an emotional hook for the audience before educating them on how to effectively reach the Hispanic demographic.