Harley-Davidson wanted to have their Annual Dealer Meeting at The Boston Convention Center which is a great idea except for one thing – there’s an enormous outdoor window in the center of the room! Challenge, meet Opportunity. We did something nobody had ever done before and transformed the window into a giant video screen. See for yourself how cool the results were.
Even back in 2014, we brought a fresh approach to the Harley-Davidson meeting by going old-school with a lo-fi, very realistic theatrical set reminiscent of a city street lot. The push that year was for younger, more urban riders, and so we went Harley- Davidson authentic and created a set with realistic details right down to the wire trash cans we used instead of standard convention center cans, and we literally gathered leaves off the sidewalk the day of the show to pepper around the set.
Our relentless pursuit to go where the Harley-Davidson story is, and talk to riders all over the world, has taken us everywhere from Myrtle Beach to the south of France. We’ve even gone to the track for a top secret ride. It’s still top secret, btw, so please don’t tell anyone.
- Sean Zielinski, Communications Director, Harley-Davidson