Our Work

Walmart Shareholders Meeting

  • Annual Meeting
  • Award-Winning Design
  • Large-Scale Production

The Walmart Shareholders Meeting brought together over 62,000 associates and shareholders in an arena with a global webcast audience, combining a business meeting, pep rally, and rock concert featuring performances from Harry Connick Jr., Pharrell Williams, and Sarah McLachlan on a stage anchored by a 133-foot-high LED surface. Proscenium served as end-to-end production partner across strategy, creative, content, and live show execution.

It was a 3-day, 2 concerts, 3 meetings, 2 arenas extravaganza on the University of Arkansas campus.

Packed arena at Walmart Shareholders 2014 as Pharrell Williams performs Happy under sweeping lights
Audience
Internal
Attendance
62K+
Location
Bentonville, AR
Format
Live with Broadcast

Services

  • Strategy
  • Creative
  • Production
  • Content
  • Headline Talent

One of the Largest Events in the World

The Walmart Shareholders Meeting is one of the largest and most complicated corporate events of the year. It’s not only a business meeting. It’s a pep rally and a rock concert, designed to inspire associates and shareholders in an arena and all over the world via a webcast.

An LED Environment Tells the Story

Walmart certainly set the stage for success at the 2014 meeting.The stage design was inspired by a news story on how Walmart’s distribution center switched to all LED lighting. The strategy: LED screens, and a lot of them. Screens were extra large, and purposefully placed. This included one massive,133-foot-high resolution LED screen surface that spread across the stage. Three high-fashion runways then extended out from the stage, allowing speakers and performers to walk out, reached out and literally touch audience members. Three LED screens mirrored those runways from above with graphics and images of Walmart associates from around the world. All six, ray-like elements were designed to hint at the “spark,” Walmart’s signature brand mark.

A-List Talent

The stage served as the performance space for a handful of superstar musical talent, including Harry Connick, Jr. and his band, Pharrell Williams, who came out on a mobilator, and Sarah McLachlan, revealed high above the stage on an elevating platform while she performed the opening chords of “I Will Remember You.” The LED elements and the high-octane artist entrances all meshed together to create an incredible experience.

The stage design was inspired by a news story on how Walmart's distribution center switched to all LED lighting.

Every Seat is a Good One

There were messages to be delivered, but Walmart wanted to make sure those messages were delivered in the same way for those sitting in the first row or the last row or around the world watching from a computer. Certainly, the design made all attendees feel they had the best seats in the house. And quite “Happy,” too. Right, Pharrell?

Watch the film

Recognition

  • Event Marketer Event Design Award Winner

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