T‑Mobile Winners Circle
- Incentive Program
- Puerto Rico Experience
- Ex Award Winner
T-Mobile Winners Circle brought 620 top-performing employees and their guests to San Juan, Puerto Rico for a multi-day incentive program spanning five hotels, the Puerto Rico Convention Center, and a fully-transformed beach club finale featuring DJ Khaled, delivering a 98% overall satisfaction rating and 2.6 million social media impressions. Proscenium served as end-to-end production partner across strategy, creative, content, and live show execution.
- Audience
- Internal
- Attendance
- 1,200+
- Location
- Puerto Rico
- Format
- In-Person
Services
- Strategy
- Creative
- Production
- Content
- Experiential
- Award Program
Standing with the Community
T-Mobile Winners Circle is the company's premier recognition program for top-performing employees, and 2019 marked a meaningful chapter as the event moved from Las Vegas to San Juan, Puerto Rico, rooted in T-Mobile's commitment to the island following Hurricane Maria. For many of the 620 winners and their guests, this would be their first trip outside the mainland United States. We set out to make it a true once-in-a-lifetime experience.
An Island-Wide Welcome
Alongside our logistics partner Augeo, we coordinated branded arrivals across five hotels, the Puerto Rico Convention Center, and a beach club. Brand ambassadors greeted winners as they stepped off the plane, large LED billboards congratulated them along the highways, and each hotel featured a fully-branded check-in experience including a photo opportunity with a larger-than-life travel postcard.
A Town with Heart
We produced an intimate leadership town hall capped by a surprise appearance from MLB player Carlos Beltran, who spoke about baseball as part of island recovery. T-Mobile presented a check to the local Little League director to aid rebuilding efforts, and we closed the morning with a performance by a local T-Mobile employee band playing native instruments.
Each winner had their moment on stage, personally recognized by the leadership team.
Every Winner, Their Moment
For the awards galas at the Puerto Rico Convention Center, we washed the entire ceiling magenta with lighting effects and anchored the room with a 120-foot wide stage built from five overlapping projection screens running custom motion graphics. A vintage postcard look-and-feel carried through every piece of collateral, from luggage tags to name badges to menus, while mirrored table décor, native florals, and floating candles reflected the beauty of the island. Each winner had their moment on stage, personally recognized by the leadership team.
Club Magenta Takes the Beach
To close the week, we transformed an existing beach club into the hottest party on the island. A massive T-Mobile "T" welcomed attendees, and we augmented the stage with LED tiles, an onstage LED DJ booth, and a three-dimensional illuminated T-Mobile logo. A 360-degree LED surround wrapped a second DJ tower by the pool, and floating magenta LED orbs lit the water itself. Jimmy Fallon filmed a surprise video message introducing DJ Khaled, whose set closed the night with timed pyrotechnics that filled the air with magenta light.
A Record-Breaking Result
Post-event survey results confirmed the impact. 98% of winners reported overall satisfaction, 98% felt valued as an employee, 98% felt energized about working at T-Mobile, and 98% committed to earning the reward again. The event generated more than 1,500 social media mentions and 2.6 million potential impressions, helping to make it a fantastic success.
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