T‑Mobile Winners Circle
- Incentive Program
- Arena Takeover
- BizBash Winner
T-Mobile Winners Circle brought more than 500 of the company's top-performing employees and their guests to Las Vegas for a multi-day incentive program. Proscenium served as end-to-end production partner across strategy, creative, content, and live show execution.
- Audience
- Internal
- Attendance
- 1,000+
- Location
- Las Vegas, NV
- Format
- Live
Services
- Strategy
- Creative
- Production
- Content
- Experiential
- Award Program
A Magenta Takeover of Vegas
T-Mobile Winners Circle is the company's highly sought-after annual incentive program, recognizing the top echelon of talent (less than 1% of the employee population) across all lines of business. With a sizeable percentage of repeat winners year over year, our challenge each year is to bring fresh thinking, design, and new experiences to keep employees striving for the award. For this year’s event, more than 500 winners and their guests were welcomed to Las Vegas with a screen takeover of the enormous 260-foot-tall ARIA marquee on the Strip announcing T-Mobile's arrival in town.
A Moment with Leadership
The week kicked off with an exclusive, intimate Town Hall with the Senior Leadership Team, followed by a Magenta Mixer evening social complete with a spectacular AR photo experience. Throughout the week, attendees were treated to branded swag, nightly room drops, and unique excursions throughout Vegas, plus a takeover of JEWEL Nightclub with custom visuals designed for the club's screens. In the ARIA convention foyer, we created a larger-than-life branded T-Mobile hologram slot machine, a major focal point and photo opportunity that stopped everyone in their tracks with animated graphics and realistic sound effects.
In the ARIA convention foyer, we created a larger-than-life branded T-Mobile hologram slot machine, a major focal point and photo opportunity that stopped everyone in their tracks with animated graphics and realistic sound effects.
A Stage That Rivaled Any Vegas Show
Our awards nights rivaled the spectacle of any Las Vegas production. The 90-foot wide stage combined unique screen configurations, dynamic LED pixel tubes evocative of 5G, and eye-catching animations, providing the perfect setting for every single one of the 500+ winners to cross the stage and receive personal recognition from the CEO and Senior Leadership Team. A special surprise came from T-Mobile's company-wide employee talent search: from hundreds of submissions, we staged a deserving vocalist winner to bring down the house with her custom T-Mobile rendition of "A Moment Like This."
A T-Mobile Arena Finale
For the grand finale, we transformed the massive T-Mobile Arena into Club Magenta. Anticipating a surprise headliner, attendees enjoyed nitro smoke desserts, an LED cotton candy wall, glow dancers, immersive augmented reality effects, and DJ beats from William Lifestyle, before electronic duo SOFI TUKKER electrified the room and Nelly closed the night with a combo of nostalgia and current hits.
A Win On Every Metric
Attendee feedback was overwhelmingly positive, with a common thread that this Winners Circle was like nothing they had ever experienced. Nearly all winners reported feeling valued by the company and intend to earn the trip again next year. As one winner put it: "It exceeded my expectations and was way more than I could have imagined. T-Mobile really showed how they appreciate us for loving our customers, by loving us back."
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