T‑Mobile #UNSTOPPABLE Tour
- Employee Event
- National Engagement
- Multi-City Tour
T-Mobile's #UNSTOPPABLE Tour brought together nearly 2,000 sales frontline attendees per city across 7 cities for an immersive two-day experience featuring a leadership rally, more than 5 hours of training content with live app demos, and a full general session-to-nightclub flip executed in 90 minutes. Proscenium served as end-to-end production partner across strategy, creative, content, and live show execution.
- Audience
- Internal
- Attendance
- 14,000
- Location
- Multi-City Tour
- Format
- Live
Services
- Strategy
- Creative
- Production
- Content
- Experiential
- Tour
Getting Close to Leadership
On Day 1, attendees gathered for a massive T-Mobile rally and town hall with the executive leadership team. This was a chance for leadership to showcase the new direction the company was headed, and the strategy behind T-Mobile’s continued success – all on our massive 120’ wide LED screen.
Turning the GS into a Nightclub
One of the challenges we faced (and executed well) was the need to flip the entire general session room within 90 minutes into a nightclub complete with dinner service, awards, and dancing.
This was a chance for leadership to showcase the new direction the company was headed, and the strategy behind T- Mobile’s continued success
Let the Learning Begin
On Day 2 of the event, we staged more than 5 hours of training content – including live app demos onscreen. The intention of this programming was to prepare T-Mobile store managers for a new point of sale technology and customer care initiatives. We were also responsible for managing a number of breakouts throughout the day.
The Future is Bright
The attendees left the event feeling energized by the T-Mobile’s future, and understanding the steps needed to get there.
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