T‑Mobile PEAK
- Incentive Program
- Best-of-the-Best
- Ex Award Gold
T-Mobile's PEAK Achievement Award program brought approximately 225 of the company's top employees and their guests to the Wailea Beach Marriott on Maui for a 5-day recognition experience fusing T-Mobile magenta with native Hawaiian design. Proscenium served as end-to-end production partner across strategy, creative, content, and live show execution.
- Audience
- Internal
- Attendance
- 450
- Location
- Maui, HI
- Format
- Live
Services
- Strategy
- Creative
- Production
- Content
- Experiential
- Award Program
T-Mobile Gives Back
T-Mobile’s PEAK Achievement Award is the pinnacle of recognition at T-Mobile, and celebrates a fraction of one percent of all employees from all lines of business. Approximately 225 winners and their guests are treated to a highly-curated, 5-day Maui adventure, anchored at the stunning oceanfront Wailea Beach Marriott resort.
Alongside our client partners on the Events Team, our strategy in developing the overall creative design and production is to ensure T-Mobile always shows up in a spectacular, talked-about, and culturally-sensitive way. And considering the visuals of the event, we designed the look and feel to fuse the vibrancy of T-Mobile’s magenta with the unique, tropical features of the Hawaiian islands.
Throughout PEAK, attendees are treated to evening socials and mixers, Maui excursions, an exclusive luau, an intimate Town Hall with the Senior Leadership Team, and a tiki-bar inspired Club Magenta nightclub. T-Mobile has a strong focus on giving back and uplifting its communities, and this year helped the island’s recovery efforts after the devastating fires through “Seeding the Future,” a hands-on program to help accelerate of native plant growth and reforestation.
We staged a powerhouse singer on a soulful rendition of 'One Call Away,' and a custom T-Mobile anthem 'Jabulani!' as an homage to the performer's South African heritage.
Our Breathtaking Awards Night Under The Stars
Each winner to enjoyed a moment in the spotlight and was presented with a locally hand-crafted Monkeypod wood trophy.
On the theme of recognizing top talent within the company – and as a memorable finale to the awards night – we even featured winners of T-Mobile’s annual talent search to perform for their fellow employees. We staged a powerhouse singer on a soulful rendition of “One Call Away,” and a custom T-Mobile anthem “Jabulani!” as an homage to the performer’s South African heritage.
The company’s best of the best – the NŌ KA ‘OI - received the experience of a lifetime that only T-Mobile could provide.
Watch the film