T‑Mobile 5G Lights Campaign Launch
- Consumer Activation
- Community Connection
- Drone & Light Show
T-Mobile's Friday Night 5G Lights campaign launch brought 4,000 fans (more than double the expected attendance and the school's previous record) to Inola High School in Oklahoma for a tailgate takeover and season-opening game celebrating the small-town grand prize winners of a multimillion-dollar field, scoreboard, and weight room grant. Proscenium served as end-to-end production partner across strategy, creative, content, and live show execution.
- Audience
- Consumer
- Attendance
- 4,000
- Location
- Inola, OK
- Format
- Live
Services
- Creative
- Production
- Strategy
- Experiential
- Drones
Friday Night Football
T-Mobile and Proscenium partnered for an unforgettable event to kick off the school year. We brought Friday Night Football into the 5G era for Inola High School, the very first grand prize winners of T-Mobile’s Friday Night 5G Lights campaign. The small Oklahoma school won big: a multimillion-dollar grant to revamp their football field, a brand-new scoreboard, and weight room.
Tailgate Takeover
We turned the first game of the season into the biggest event the town had ever seen. A tailgate takeover filled the parking lot with custom inflatables, games, giveaways, live longhorns, a dirty soda bar, and a T-Mobile spirit zone for face paint, glitter, and cheer sign-making. DJ Aaron Smalls kept the crowd rocking from a massive stage while T-Mobile trucks and an Airstream completed the footprint. Attendance shattered expectations, with 4,000 fans showing up which was more than double the expected and the school’s previous record.
The small Oklahoma school won big: a multimillion-dollar grant to revamp their football field, a brand-new scoreboard, and weight room.
Dancing Drones
The pre-game moments set the tone for an unforgettable night: a helicopter landed with the game ball, and a ceremonial lever pulled powered on the brand-new scoreboard. And then, to cap it all off, we designed a 10-minute drone show that traced Inola’s path to this historic night. Hundreds of lights danced above the field, forming symbols of the school’s journey and T-Mobile’s support. The energy was electric and the crowd couldn’t get enough.
Once in a Lifetime Celebration
From the thousands of roaring fans to the full support of the local police, fire department, school district, and more - this was more than a football game. It was a once-in-a-lifetime community celebration, and proof that Proscenium knows how to make Friday night, and every night, unforgettable.