Orion Ascent
- B2B Conference
- Drumline Opener
- Custom AI Video
Orion Ascent brought together 2,000 financial industry professionals at the Marriott Marquis San Diego for a three-day national meeting built around the theme "Relentless," featuring a 12-piece drum line opening and a final-night party headlined by the Pop 2000 Tour. Proscenium served as end-to-end production partner across strategy, creative, content, and live show execution.
- Audience
- B2B
- Attendance
- 2,000
- Location
- San Diego, CA
- Format
- Multi-Day In-Person
Services
- Strategy
- Creative
- Production
- Content
- Experiential
- Headline Talent
- AI Capabilities
- Video Content
A Revolving Reveal
Orion Ascent brought together 2,000 financial industry professionals at the Marriott Marquis San Diego for a three-day national meeting built around the theme "Relentless." The show was anchored by the philosophy that a lot of conferences inform you, and Ascent transforms you.
The show opened with a 12-piece drum line performance from The Pack, from America's Got Talent, on Orion-branded LED drums in custom all-white uniforms. A custom ESPN-style hype video weaving client soundbites with drum line footage carried the energy across the opening.
The drum kit itself was revealed on a 30-foot revolving turntable, which became a recurring set element used throughout the show for seamless transitions between segments. The opening culminated in the reveal of Orion's new brand identity, with the spinning star logo appearing behind emcee Rick Williamson.
The Main Stage
CEO Natalie Wolfsen's keynote introduced the Relentless theme by drawing a thematic parallel between Andy Warhol's 1960s and today's world events, framing the company's vision through that cultural lens. Author Tim Grover closed the conference with a keynote built around his book Relentless, and additional programming featured Molly Bloom, the inspiration for Molly's Game.
The show opened with a 12-piece drum line from The Pack, from America's Got Talent, on Orion-branded LED drums, the kit revealed on a 30-foot revolving turntable that became a recurring set element used throughout the show for seamless transitions between segments.
New Activations, New Communities
Ascent introduced two activations designed to deepen the wealth tech community Orion is building. AI Labs offered a new "content meets activation" format with interactive science-fair style stations, giving advisors hands-on access to Orion's AI capabilities. A first-of-its-kind Women's activation provided dedicated programming and community space for women in the industry.
Closing at the Rady Shell
The final night party moved to the Rady Shell, an outdoor concert venue walkable from the host hotel, where DJ Aaron Smalls opened for the Pop 2000 Tour, featuring Chris Kirkpatrick of NSYNC, O-Town, Ryan Cabrera, and LFO. The closing celebration capped a program that met or exceeded client goals on attendance and room nights.
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