HEINEKEN Regional Distributor Meeting
- Live Broadcast
- Studio Transformation
- Virtual Experience
When in-person events weren't possible in 2020, Proscenium produced HEINEKEN USA's National Distributors Conference as a live broadcast for 2,500 distributor partners, transforming the company's closed offices outside New York City into a full production studio. Proscenium served as end-to-end production partner across strategy, creative, content, and live show execution.
- Audience
- Distributors
- Attendance
- 2,500
- Location
- HEINEKEN Headquarters
- Format
- Virtual
Services
- Strategy
- Creative
- Production
- Content
- Virtual
An Impactful Way to Talk About Beer Even When Bars Are Off Limits
We’ve produced HEINEKEN's National Distributors Conference for 2,500 distributor partners every year since 2015.
In 2020, of course, it was virtual. We produced their NDC as a live broadcast from their closed offices (and beautiful bar!) just outside New York City. The executives delivered their presentations from there, including conversations with customers through remote feeds. We ran the event three times (in three different time zones) for each of their distributor regions.
We even turned their conference room into a control room and set up a full studio with remote cameras.
We even turned their conference room into a control room and set up a full studio with remote cameras.
The Results Were Worth a Cheers
HEINEKEN, in a time when they could not travel and their industry was being massively impacted by a pandemic, was still able to communicate its plans to its most important audience. It was an impactful way to talk about beer even when all the bars were off limits.