AI-DRIVEN EXPERIENCES: THE FUTURE OF EVENT MARKETING
AI is transforming the way events are designed, executed, and experienced. Once relegated to behind-the-scenes tasks like streamlining operations and drafting RFPs, artificial intelligence is becoming front and center—it will re-define consumer engagement and personalization at events.
Today’s event attendees are expecting more hyper-personalized experiences that cater to their unique interests. AI is making that happen in powerful ways including networking, scheduling, content recaps, and photo sharing.
Soon, we’ll be wearing AI and/or AR glasses which will be used by presenters in place of teleprompters, and worn by attendees to increase engagement (so long as it doesn’t pull them away from the content!)
One way or another, AI is becoming a necessity for creating immersive, efficient, and ROI-driven events.
Want to explore more?
- Event Management in the AI Age
- How Event Planners Can Use AI in 2025
- From Authenticity To AI: What Marketing Leaders Need To Know For 2025
Click here to read the original Trend of the Week from Event Marketer.
We’re thrilled Event Marketer chose AI as a Trend of the Week. We’re currently hard at work on white papers, live talks, podcast episodes, and newsletters dedicated specifically to AI in events. Stay tuned for more on that!
Catch up on all of this year’s weekly trends here.
