Samsung Newfront
While one Proscenium team was hard at work producing T-Mobile’s NewFront, another team worked with Samsung on their first NewFront in an external event space.
For their 2024 NewFront, Samsung was stepping up their game, and they wanted their audience of over 300 ad-buyers to not only know it, they wanted them to FEEL it.
We built a custom “catwalk” stage in the middle of Lavan Midtown, and surrounded it on three sides with the audience.
Then, we projected content onto the three walls facing the audience. This literally immersed the audience in Samsung ads, and Samsung’s graphics. We filled the walls with logos, maps, lifestyle shots, and tons of videos. We even put the audience underwater when it was time to show off Samsung’s “Ocean Vibes” offering.
Then, we projected content onto the three walls facing the audience. This literally immersed the audience in Samsung ads, and Samsung’s graphics. We filled the walls with logos, maps, lifestyle shots, and tons of videos. We even put the audience underwater when it was time to show off Samsung’s “Ocean Vibes” offering.
The presenters rocked it
Executives are not used to presenting with audience on three sides of them. Fortunately, all Proscenium’s Creative Directors have extensive theater experience. Despite a short load-in, we made sure the presenters had ample rehearsal time on their unique stage. By showtime they were comfortable, confident, and ready to go. Some of them ended up giving their best presentations ever!
We love producing NewFronts (even two in one day). Reach out to us to learn how we can help your NewFront perform.
We love producing NewFronts (even two in one day). Reach out to us to learn how we can help your NewFront perform.
