William Lifestyle and DJ Smalls have worked with Pitbull, DJ Khaled, Ariana Grande, Drake, and many, many more. Their corporate work includes T-Mobile, Mercedes-Benz, the NFL, and on and on and on.

These guys really pulled back the curtain and offered a peak of what it's like behind the turntables.

Here are the four top ideas I took away from a recent conversation with Will and Aaron:

1. DJs need to understand the audience and the brand so they can have a baseline of go-to songs they know will work.
2. DJs can completely tailor what they play to suit not only the crowd, but the moment.
3. Because DJs are the talent, they look at things differently. You should give them the opportunity to collaborate with you early in the process. Their perspective allows them to think of things you might miss.
4. DJs can control the energy in the room and engage with the audience in a way a playlist or a band simply can't.

Will and Aaron are an extraordinary addition to any corporate event. They’re fun, collaborative, and they know how to bring the right energy to the room.

If you want to hear our full conversation, head to the episode page or download it anywhere fine podcasts are found.