"Score Higher" with Credit Karma

With the goals of acquiring new accounts, and promoting positive brand awareness, we developed a consumer experience that accomplished both. We attracted more than a million attendees that aligned with Credit Karma's target demographics. The focal point was a 20’ interactive ride, where 2 players competed to send riders up into the air. The harder and faster the players whacked the mallet, the higher their friends rode up the tower. We even branded the attraction with credit scores going up the sides - and passersby gathered to watch. We created a Snapchat filter to encourage additional engagement, and we invited local social media influencers to share the “Score Higher” experience with their fans to generate more buzz.

pro*sce*ni*um (n): The supporting arch at the front of a stage through which the audience experiences a performance.
pro*sce*ni*um (n): A different kind of event marketing agency - focused on live events for employee, business and consumer audiences.