Showcase Yahoo's original video content and adjacent advertising opportunities.
Setting the Scene: New York’s Avery Fisher Hall, home of the NY Philharmonic, was tuned into a Yahoo-Violet party that could rival any of downtown New York’s hottest clubs – even Lincoln Center’s iconic fountain sprayed Yahoo-colored water.
The event kicked off with a 24’ high projection wall that rotated 180 degrees spinning to the stage Steve Aoki, one of the world’s most popular DJ’s. To flashing lights and pulsing video, Aoki thrilled the crowd with his own spinning, and DJ skills. It was an incredibly energetic way to start the show. It also tied into content because Simon Cowell came out next to announce that Ultimate DJ, his new Yahoo show, will feature Aoki as a judge to help find the world’s next top DJ.
Next up, Community star Joel McHale “surprised” the Yahoo executives by coming out of the audience with some hilarious questions. He then pulled out a handheld mic, and took over as host of the event - thanking Yahoo for picking up Community from NBC.
The Yahoo executives introduced a number of new programs including Riding Shotgun With Michelle Rodriguez, during which the Fast And Furious star rotated onto the stage riding a Ducati motorcycle.
Other cameos included Katie Couric and Naomi Campbell, each of whom made their way to the stage to promote their partnerships with Yahoo.
The show ended with our turntable spinning onto the stage Joel McHale and Yahoo CEO Marissa Mayer, who were cozily seated on a couch, to personally invite the audience to join them at the after-party where Steve Aoki wowed the crowd with an exclusive set.
The 1,500 ad-buying attendees were treated to a magical evening filled with surprises, spinning walls, and DJ’s spinning.
The Results: Outstanding coverage from The New York Times, Huffington Post, Forbes and Adweek made waves through the digital community. Yahoo put a “spin” on delivering their content this year, proving Yahoo still knows how to turn heads.