The 2015 It List
Proscenium named to Event Marketer’s It List of Top 100 Event Marketing Agencies for the fifth consecutive year.
The 2014 It List
Proscenium named to Event Marketer’s It List of Top 100 Event Marketing Agencies for the fourth consecutive year.
Case Studies of Excellence
Proscenium shows the value of authenticity for Harley-Davidson’s Street 500™ and Street 750™ launch.
Next Big Things
Proscenium is featured in Event Marketer's annual roundtable of hot agencies. As they say, "You may not know them—yet. But you will."
The 2013 It List
Proscenium named to Event Marketer’s It List of Top 100 Event Marketing Agencies for the third consecutive year.
Bad Meetings Suck. (But they don't have to.)
June 19, 2013
To help you keep pace with the rising expectations of your internal and external audiences, we offer a four-part white paper on best-in-class global meetings and conferences.
Gold Ex Award
Proscenium takes home the Gold Ex Award for Best Multi-Market Event (B-to-B).
Cancel Your Meeting, Plan an Event
April 29, 2013
When marketing meets events.
The 2012 It List
Proscenium gets selected by Event Marketer to the "Top 100 Global Event Marketing Agencies" for the second year.
The 2011 It List
September 6, 2011
Proscenium named the newest agency on the Event Marketer It List.
ENN Exhibitor News Network
June 9, 2011
Four industry-leading event marketing executives join forces to create a different kind of employee-owned agency in New York City called Proscenium.
Bucking the idea that face-to-face meetings and live experiences are being replaced by 100% digital, Proscenium’s Founders—Mark Shearon, Chuck Santoro, Jim Cavanaugh and Peter Pastor–offer their clients tailored solutions that play on the best of both.
"Looking at our sector of the marketing industry, we felt there was space for, and our clients deserved, an alternative," says Mark Shearon, Managing Partner and Chief Strategist.
Proscenium’s offering is different for a number of reasons:
Their creative approach starts Live, then goes digital.
"People have always gotten together to market their brand, share ideas and get others excited. And they always will," asserts Chuck Santoro, Chief Creative. "When it comes to motivating people so they’ll commit to a vision, a plan, or a brand, live events and face-to-face meetings make that happen. Of course, digital plays a part, too, but it all starts with live. Lady Gaga sells out Madison Square Garden five nights in a row, then everyone shares it from their phone, and people still DVR the HBO special for a viewing party."
Their focus is on inspiring Commitment.
Shearon says, "Proscenium’s platform will go beyond experiential and engagement marketing to inspire the kind of commitment that drives performance for our clients, their brands and target audiences by melding live and digital seamlessly. When we do that – everyone wins."
Their timing is Strategic.
"There are very few times in life when all the stars align and you get the right group of people, at the right time, for the right opportunity – now is that time," declares Jim Cavanaugh, Production and Healthcare. "The four of us have successful track records at leading agencies where we’ve held Executive Leadership positions—Jack Morton Worldwide, Imagination, TBA Global—but our combined experience is the key, bringing a wealth of best practices that’s going to make a positive difference for our clients."
Their financial structure means efficiency.
"Our industry is constantly evolving and requires creative, executional and financial nimbleness like never before," says Peter Pastor, Finance and Operations. "Our platform, financial structure, and use of innovative business technologies ideally position us for these market dynamics–both short- and long-term–so we can bring value to clients. That’s really what we mean by our tagline:
"We Help Brands Perform"
Each of Proscenium’s Founders have played pivotal roles on global stages in the creation and production of important events for the world’s leading brands and companies.
Their areas of expertise cover the fields of retail, healthcare, financial services, oil & gas, technology and automotive sectors, specifically serving Walmart, T-Mobile, ExxonMobil, Pfizer, Bristol-Myers Squibb, Bank of America, Ford and Samsung.
Among the types of commitment-driven programs Proscenium will create and deliver for its clients are: Product Launches, Sales Meetings, Consumer Activations, Training Programs, Engagement Initiatives, Media Events and Digital Solutions.
Joining Shearon, Santoro, Cavanaugh and Pastor at Proscenium are Dale Allarde, Director, Art and Design, as well as Keirsten Hammett, Manager, Client Services.
The company is based in New York City, servicing clients worldwide.
"Proscenium" is an homage to the supporting arch of the same name at the front of a stage through which the audience experiences a performance.