2021 Live Events

2021 Live Events

Event Marketer
August/September 2016

Proscenium takes a look forward at what a live event will look, sound and feel like in 2021.

The 2016 It List

The 2016 It List

Event Marketer
May 2016

Proscenium named to Event Marketer’s It List of Top 100 Event Marketing Agencies for the sixth consecutive year.

Best places to work

Best Places to Work In Events

Event Marketer
April 2015

Proscenium named to Event Marketer’s Best places to work in events.

The 2015 It List

The 2015 It List

Event Marketer
June/July 2015

Proscenium named to Event Marketer’s It List of Top 100 Event Marketing Agencies for the fifth consecutive year.

The 2014 It List

The 2014 It List

Event Marketer
June/July 2014

Proscenium named to Event Marketer’s It List of Top 100 Event Marketing Agencies for the fourth consecutive year.

Harley Davidson

Case Studies of Excellence

Proscenium shows the value of authenticity for Harley-Davidson’s Street 500™ and Street 750™ launch.

Next Big Things

Next Big Things

Event Marketer
December 2013

Proscenium is featured in Event Marketer's annual roundtable of hot agencies. As they say, "You may not know them—yet. But you will."

The 2013 It List

The 2013 It List

Event Marketer
August 2013

Proscenium named to Event Marketer’s It List of Top 100 Event Marketing Agencies for the third consecutive year.

Curtain Rises on Proscenium

Curtain Rises on Proscenium

Adweek
July 22, 2013

With a growing roster of blue-chip clients, the boutique agency brings creativity to high-profile events.

Bad Meetings Suck. (But they don't have to.)

Bad Meetings Suck. (But they don't have to.)

Event Marketer
June 19, 2013

To help you keep pace with the rising expectations of your internal and external audiences, we offer a four-part white paper on best-in-class global meetings and conferences.

Gold Ex Award

Gold Ex Award

Event Marketer
May 2013

Proscenium takes home the Gold Ex Award for Best Multi-Market Event (B-to-B).

Cancel Your Meeting, Plan an Event

Cancel Your Meeting, Plan an Event

Meetingsnet
April 29, 2013

When marketing meets events.

The 2012 IT List

The 2012 It List

Event Marketer
August 2012

Proscenium gets selected by Event Marketer to the "Top 100 Global Event Marketing Agencies" for the second year.

Local Flavor

Local Flavor

Event Marketer
August 2012

Boeing celebrates South Carolina operation with personal rollout with the help of New York City-based handling agency Proscenium.

The 2011 IT List

The 2011 It List

Event Marketer
September 6, 2011

Proscenium named the newest agency on the Event Marketer It List.

The 2011 IT List

New Event Agency
Aims to Fill Industry Gap

Corporate Meetings & Incentives
June 24, 2011

Proscenium is long on creativity and experience, short on overhead. A lot has changed in the live-events industry during the prolonged economic downturn.

The 2011 IT List

Proscenium Makes
Its Debut

ENN Exhibitor News Network
June 9, 2011

Four industry-leading event marketing executives join forces to create a different kind of employee-owned agency in New York City called Proscenium.

Bucking the idea that face-to-face meetings and live experiences are being replaced by 100% digital, Proscenium’s Founders—Mark Shearon, Chuck Santoro, Jim Cavanaugh and Peter Pastor–offer their clients tailored solutions that play on the best of both.

"Looking at our sector of the marketing industry, we felt there was space for, and our clients deserved, an alternative," says Mark Shearon, Managing Partner and Chief Strategist.

Proscenium’s offering is different for a number of reasons:

Their creative approach starts Live, then goes digital.

"People have always gotten together to market their brand, share ideas and get others excited. And they always will," asserts Chuck Santoro, Chief Creative. "When it comes to motivating people so they’ll commit to a vision, a plan, or a brand, live events and face-to-face meetings make that happen. Of course, digital plays a part, too, but it all starts with live. Lady Gaga sells out Madison Square Garden five nights in a row, then everyone shares it from their phone, and people still DVR the HBO special for a viewing party."

Their focus is on inspiring Commitment.

Shearon says, "Proscenium’s platform will go beyond experiential and engagement marketing to inspire the kind of commitment that drives performance for our clients, their brands and target audiences by melding live and digital seamlessly. When we do that – everyone wins."

Their timing is Strategic.

"There are very few times in life when all the stars align and you get the right group of people, at the right time, for the right opportunity – now is that time," declares Jim Cavanaugh, Production and Healthcare. "The four of us have successful track records at leading agencies where we’ve held Executive Leadership positions—Jack Morton Worldwide, Imagination, TBA Global—but our combined experience is the key, bringing a wealth of best practices that’s going to make a positive difference for our clients."

Their financial structure means efficiency.

"Our industry is constantly evolving and requires creative, executional and financial nimbleness like never before," says Peter Pastor, Finance and Operations. "Our platform, financial structure, and use of innovative business technologies ideally position us for these market dynamics–both short- and long-term–so we can bring value to clients. That’s really what we mean by our tagline:
"We Help Brands Perform"

Each of Proscenium’s Founders have played pivotal roles on global stages in the creation and production of important events for the world’s leading brands and companies.

Their areas of expertise cover the fields of retail, healthcare, financial services, oil & gas, technology and automotive sectors, specifically serving Walmart, T-Mobile, ExxonMobil, Pfizer, Bristol-Myers Squibb, Bank of America, Ford and Samsung.

Among the types of commitment-driven programs Proscenium will create and deliver for its clients are: Product Launches, Sales Meetings, Consumer Activations, Training Programs, Engagement Initiatives, Media Events and Digital Solutions.

Joining Shearon, Santoro, Cavanaugh and Pastor at Proscenium are Dale Allarde, Director, Art and Design, as well as Keirsten Hammett, Manager, Client Services.

The company is based in New York City, servicing clients worldwide.

"Proscenium" is an homage to the supporting arch of the same name at the front of a stage through which the audience experiences a performance.